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Retail sites see 27 percent traffic jump on Christmas Day

Visits to the top 500 online retail sites are up compared with the same period last year, and Amazon seems to be taking the cake.

Dara Kerr Former senior reporter
Dara Kerr was a senior reporter for CNET covering the on-demand economy and tech culture. She grew up in Colorado, went to school in New York City and can never remember how to pronounce gif.
Dara Kerr

Following suit with other major holiday shopping days, Christmas Day also saw a jump in online traffic this year.

According to marketing firm Experian, the top 500 U.S. retail sites had 27 percent more online traffic on this year's Christmas Day compared with last year. A total of 115.5 million people in the U.S. visited sites like Target, BestBuy, Sears, and Apple's online store.

Looking at the past seven-week period, online retail traffic went up 10 percent over 2011, and each major shopping holiday had traffic increases this year, according to Experian. Thanksgiving had a 6 percent increase, while Black Friday had a 7 percent jump, and Cyber Monday went up 11 percent.

Of the sites that saw the most traffic on Christmas Day, Amazon won out, with nearly 25 million visitors. It was followed by Walmart with more than 7 million visitors and Target with more than 3.5 million visitors. Amazon has also been the most visited site throughout the entire holiday season.

According to Experian, many of these shoppers were searching for tech gifts -- tablets topped the charts as the No. 1 most searched-for product. The marketer tracked traffic from Christmas Eve to Christmas Day and saw that visits to Apple's iTunes store increased by 193 percent, while the store on Apple's Web site saw a 155 percent increase. The top product search terms people queried were iPod Nano, iPad Mini, and iPad 4. For Amazon, the top product search terms were Amazon Kindle, Kindle Fire, and Kindle.