Report: iPhone app pulls in $1 million in first six weeks

SGN's jet-fighter application for the iPhone made some serious money in its first six weeks. Can it maintain the trajectory?

Dave Rosenberg Co-founder, MuleSource
Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.
Dave Rosenberg
2 min read

Apparently you can make a lot of money with an iPhone application. According to TechCrunch, Social Gaming Network's (SGN) Fleet Air Superiority Training F.A.S.T. dogfight game "pulled in over $1 million in download fees alone in the first six weeks it was available."

F.A.S.T was originally priced at $9.99 but SGN has varied the pricing as part of their launch plan. It currently sells for $1.99 and is said to be bringing in as much as $60,000 per day.

F.A.S.T iPhone app
F.A.S.T iPhone app SGN
As I wrote earlier in the week about Flash games, quality matters. SGN's initial games were OK if not great, but F.A.S.T and Vampire vs. Werewolves are significantly more complex and entertaining.

It's not clear that F.A.S.T can maintain this trajectory or how much of a lifetime any iPhone application has. But, there is something to be said for the strategy of building an engine that allows for more games to be built and for licensing the technology to others.

Still, with more than $100 million invested in iPhone start-ups, there are going to have to be a lot more companies developing high-quality games and a lot more iPhone users (which means multiple carriers) to prove the market anywhere near $1 billion and prove to be a good return on venture capital.

This also brings up some interesting questions about how microtransactions and virtual goods play into premium games (i.e. those that you pay more than $1.99 for) versus free to play social games. There's not enough in the competitive market yet to see a trend, but I suspect we'll see a further movement toward cheap barrier to entry and a heavier reliance on alternative means of revenue generation.

Follow me on Twitter @daveofdoom.