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Rebirth fails to revive start-up

A San Francisco start-up that reinvented itself twice in attempts to stay afloat closes its doors for good.

A San Francisco start-up that reinvented itself twice in attempts to stay afloat has closed its doors for good.

When Intanda threw in the towel earlier this month, it was working on an instant messaging application. Prior to that, it had positioned itself as a provider of wireless communications tools for trade shows and industry conferences.

That target market has taken a hit in recent months, with one of the company's three customers, The Industry Standard, going out of business.

Intanda gained more attention in its first incarnation, as a Web site called Backflip for organizing bookmarks.

Backflip launched in 1999 as part of a new crop of start-ups founded by veterans of the first wave of Internet companies, including Netscape Communications, Yahoo and America Online. Backflip was co-founded by Chris Misner, once a director of strategic development and acquisitions at Netscape, and Tim Hickman, former senior product manager at Netscape.

Prior to its closure, Intanda sold the Backflip bookmarks site to a group of former employees. In a recent e-mail to subscribers, those new owners apologized for an outage that resulted in the permanent loss of data that people entered between Sept. 5 and Sept. 9. Search functionality was also suspended.

Intanda's investors included 21st Century Internet Venture Partners, Rosewood Venture Group and Angel Investors.