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Pinterest lets you pass pins on to friends

Use the new send button with pins on Web or mobile to help friends find inspiration too.

pinterest send
Send a pin to a friend.

Digital scrapbooking service Pinterest is making it easier for members to send their inspirational finds to friends who might also enjoy them.

On Thursday, the company added a "Send" button to pins on Web and mobile, which means members can click the button to forward a pin to any of their Pinterest pals, Facebook friends, or email contacts.

"Your friend will see the pin in their notifications or in their email," software engineer Sunny Rochiramani wrote in a blog post. "If they repin, like or comment on the pin, we'll let you know through notifications, too."

Pinterest makes a popular Web and mobile service for collecting digital items such as recipes, apparel, and redecorating ideas and saving these items, called "pins," to boards. The send-to-friend option provides people with a faster way to keep their buddies in the know when digital inspiration strikes, and should also help stimulate repeat visits. Previously, members could only send pins via e-mail and through a more complex process.

The new feature joins a growing list of little enhancements Pinterest has introduced over the past few months. On Wednesday, the company rolled out a handy feature to alert members when they're about to create a duplicate pin. Earlier in the week, Pinterest gave its mobile applications a mini makeover and introduced features already popular on the Web. The company also recently redid its Web site to make pins bigger and more inspiring.