streaming wars" and like before it, the new service could very well launch nationwide next week without apps on the two most popular streaming device platforms, Roku or . And in an , the executive in charge of the says that's fine.is the latest entrant into the "
"When it comes to Peacock, we've got a very long-term strategy and vision for what we're bringing to market," said Matt Strauss, chairman of Peacock and NBCUniversal's Digital Enterprises. "It's not a sprint, it's a marathon for us.
"Our launch date on July 15, is our launch date," he continued. "We're in discussions with everybody ... we would like to have the app available on all platforms, but we're committed to launching on the date that we set forth."
It's the latest example of brinkmanship between new streaming video services and the devices you use to watch them. Roku and Amazon Fire TV 70% of the streaming player market and roughly between them. But rather than act as neutral platforms offering up channels, companies like Roku and Amazon have grown more aggressive in their negotiations with new streaming services, leading to impasses that have kept high-profile services from launching on their devices.and are incredibly popular, with a combined
Nearly two months into its launch, newest services at a time when .as well, with no signs of a deal appearing to be close. Peacock might very well announce its own deal in the next week but unless that happens, Roku and Fire TV users could miss out on two of the
Peacock,to Comcast's Xfinity X1 and Flex users, has . The free tier has ads and access to "more than 7,500 hours of movies, shows, and timely live and on-demand programming" from Comcast-owned NBC and Universal plus other studios . (Editors' note: CNET is owned by ViacomCBS.)
A $4.99 per month Peacock Premium option also includes ads, but increases the amount of content to nearly 20,000 hours, including access to Peacock-original shows and movies. For $9.99 per month you can get all of Peacock Premium but without the ads.
Comcast Xfinity customers, as well as those on Cox's Contour platform, can get ad-free Peacock for no additional cost.
Shows on the platform include reruns of NBC classics like 30 Rock, Saturday Night Live, Friday Night Lights and (in 2021) The Office, with the service also featuring current NBC fare like Chicago Fire, early access to The Tonight Show with Jimmy Fallon and Late Night with Seth Meyers, Peacock originals likeand movies from Universal and ViacomCBS, including Reservoir Dogs, Catch Me If You Can, The Talented Mr. Ripley and American Beauty.