On 'Avatar' high, RealD eyes IPO

RealD is off to a strong start supplying 3D glasses and projectors to movie theaters, but it faces real risks as well as opportunities.

Larry Dignan
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RealD, a leading provider of 3D technology to movie theaters and potentially consumers, has outlined a bevy of growth opportunities (and risks) in its regulatory filing for an IPO that jump out at you. But the biggest question is whether RealD's "Avatar"-fueled growth rates can be replicated in the years ahead.

First, the details. RealD has its technology deployed on 5,321 theater screens in 51 countries. That tally puts it in front of the 3D pack and it has wide distribution with theater chains such as AMD, Cinemark and Regal. RealD said there are plans to add its technology to an additional 4,900 screens.

Meanwhile, RealD supplied the glasses and projectors to show the film "Avatar," which was a runaway hit.

Read more of "RealD plots IPO: Can it replicate the Avatar pop?" at ZDNet's Between the Lines.