Newspapers to Brave browser: Don't mess with our ads -- or else
The New York Times, Washington Post and other newspapers say the startup's plan to remove their ads and insert others is "illegal." Brave's CEO says the browser is the "solution, not the problem."
Stephen Shanklandprincipal writer
Stephen Shankland has been a reporter at CNET since 1998 and writes about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
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Browser maker Brave Software wants to rid the Web of the worst parts of online advertising, but the biggest newspapers in the US have launched an attack against the "illegal" plan.
Lawyers from The New York Times, Washington Post, Wall Street Journal and other members of the Newspaper Association of America published a letter Thursday that threatens legal action against the San Francisco-based startup, whose browser can block or replace ads on their websites.
"Contrary to the misstatements of the NAA letter, Brave is the solution, not the problem, for users and publishers," he said.
The newspapers' letter targets one small startup but cuts to the heart of a profound problem: how to keep news, video, and other content freely available online without driving away readers through overly annoying and privacy-invading ads.
The Brave browser loads pages faster by stripping out not just ads but also website software that tracks users. The company eventually will insert ads that target your behavior but promises to keep your behavioral data on your computer and never gather the information itself. It's not clear yet how many people use the browser, which launched in February, but Brave offers versions for personal computers powered by Windows, OS X and Linux and for phones and tablets powered by Google's Android and Apple's iOS.
Brave's financial strategy is to share 55 percent of its ad revenue with publishers -- 70 percent when users don't specifically carve off 15 percent for themselves. Brave itself keeps 15 percent and sends 15 percent to ad technology business partners.
The newspapers refuse to participate.
Eich offered his own counterattack. "The news industry has been an active participant in violating individual readers' privacy by benefitting from non-consensual third-party tracking and ads," he said. "News industry leaders rightly decry the violation of privacy inherent in some NSA or FBI tactics, yet their own complicity in tracking individuals to even more invasive degrees is not addressed."
The Newspaper Association of America didn't immediately respond to a request for comment.