'Tis the season to be jolly. And what better way to get jolly than with a nationwide game of Secret Santa?
That's New Zealand's take on Christmas. The combination of Twitter and the country's postal service means anyone in the country can participate.
Registration is now closed, but those who play (and who wouldn't?) get anonymously matched with someone on Twitter. They then have to peruse the giftee's tweets to figure out their ultimate present. Once bought, the gift is sent to a storehouse in Auckland and from there delivered to the (hopefully) happy recipient.
Kiwis are pretty excited about the whole thing.
Not only will the game spread Christmas cheer, but it'll also end up brightening the day of children with cancer. All gifts sent late, after December 4, will be donated to the charity CanTeen NZ.
A bonus for Twitter: The game serves as yet another way to keep people interested in the social network, something the company has struggled to do in recent years.