Under the partnership, Aurum will bundle Netscape Navigator and Web server software with its SalesTrack sales analysis software and WebTrak Internet Marketing Module, a client/server application that links a company's home page into back-end databases. With the combination, a company can put an HTML form on its home page for customers to fill out. The information then goes back to the company for follow-up by salespeople or telemarketers.
Netscape will be among the first customers for the new system when it announces tomorrow that it will use the SalesTrack system for its own General Store, a portion of its Web site devoted to selling software over the Net.
"We see [this partnership] as a great opportunity to extend the way we do sales and telemarketing over the Internet," said Mary Coleman, president and CEO of Aurum.
Coleman added that the Netscape site will provide a good test case. "There are 40 million hits a day on Netscape's Web site. It's a very high-production environment for our software," said Coleman.