Veteran streaming service as early as next year. Netflix's plans to enter the gaming world won't be the first, but it could as well.is and plans to offer ad-free games for mobile devices with no extra cost to subscribers
Theis thoroughly saturated: These days, you'd be hard-pressed to find a channel that doesn't offer some type of streaming option (hello, ). And since multiple movies and shows overlap across different services, companies are always looking for ways to set themselves apart.
A number of services have been experimenting with video game subscriptions. Last year, Amazon (creator of) invested in , a cloud gaming service and operates its own gaming studio as well. Google (owner of ) launched game-streaming service in 2019. And Apple, which launched last year, also sought to expand its audience with the mobile gaming subscription service in 2019. Even with poker, Heads Up and Kahoot.
We'll tell you what we know about the Netflix project -- still in its infancy -- and keep you posted as we learn more. CNET reached out to Netflix for comment and we'll update when we hear back.
What games will Netflix offer?
Netflix hasn't announced any specific games yet, but the streaming giant hired former Electronic Arts and Facebook executive Mike Verdu for the project. EA is a powerhouse game publisher that owns popular titles like, , FIFA 21, Madden 21 and Medal of Honor. Facebook also housed addictive titles like and Candy Crush.
Netflix's gaming venture will start with ad-free games for mobile devices like phones and tablets, which will be available on the streaming service at no extra cost. The streaming service also said it would experiment with creating games based on existing Netflix franchises, as well as totally original stand-alone games that could potentially spawn spinoff movies or shows, as noted by.
We could see Netflix start setting up deals with developers and publishers to bring popular mobile games to the platform without ads, akin to what you might get with a subscription to.
When can I play video games on Netflix?
Netflix hasn't given a specific date yet, but the service plans to start adding games to its platform in 2022, according to a Bloomberg report. During a discussion on July 20 about , Netflix said it's in the "early stages" of a "multiyear effort."
It's also likely that once games begin to be added, Netflix will monitor its audience's reception of games and adjust future content, as other services have done. For example, last year,in search of titles that would better drive subscribers.
Will Netflix have console games?
During the July 20 meeting, Netflix executives said the service would initially focus on mobile games. But because so many devices support Netflix, it wouldn't be out of the realm of possibility to expand to, and . Verdu's experience with gaming on different hardware and service platforms will also be beneficial to the project's future.
Netflix has already dipped a toe into gaming when it released the interactive, choose-your-own-adventure-style video, based in the Black Mirror universe. The service also mentioned back in 2019.
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