Netflix is thinking about pricing its tier at $7 to $9 per month, according to a report. That would be around half the price of its most-popular ad-free plan, which goes for $15.50 a month.
As Netflix gets ready to introduce advertising for the first time, it's being cautious about striking the right balance between attracting budget-minded viewers and offering a non-jarring , Bloomberg reported Friday.
The company is planning to sell approximately four minutes of ads per hour for the new tier and will show ads during and before some programs, but not after, Bloomberg said, citing unnamed sources familiar with Netflix's plans.
Netflix didn't immediately provide a comment to CNET.
Ads won't be shown during children's shows, Bloombergearlier, and subscribers reportedly won't be able to download content for offline viewing.
could begin rolling out in at least six markets during the last three months of this year, Bloomberg said Friday, with a full launch possibly coming in early 2023. Plans could change, however.
This past April, when Netflix reported its firstin a decade, co-CEO Reed Hastings reversed any interest in advertising by the company was looking at a cheaper, ad-supported option. The company is also planning to start , next year.
Rival streaming services Hulu andhave also recently announced new as part of their lineup.