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Netflix Is Testing a New Layout Design for TVs

Beta testing is rolling out for a select group of subscribers.

Kourtnee Jackson Senior Editor
Kourtnee covers TV streaming services and home entertainment news and reviews at CNET. She previously worked as an entertainment reporter at Showbiz Cheat Sheet where she wrote about film, television, music, celebrities, and streaming platforms.
Expertise Cord-cutting | TV and music streaming services | Netflix | Disney Plus | Max | Anime | Interviews | Entertainment Credentials
  • Though Kourtnee hasn't won any journalism awards yet, she's been a Netflix streaming subscriber since 2012 and knows the magic of its hidden codes.
Kourtnee Jackson
2 min read
netflix TV home screen showing thumbnail for avatar the last airbender

An example of the home screen beta users will see in the Netflix TV app. 

Netflix

Netflix is running a beta test for a redesign of its TV app's layout, the streaming giant announced on Thursday. The company said people in the test group will see simpler home screen navigation with hyper-personalized recommendations and title information. At this time, the beta program is limited to a select group of global Netflix subscribers.

Upon opening the TV app, testers will notice the main menu has moved to the top of the home screen and condensed to four navigation options instead of seven: Home, Shows, Movies and My Netflix. This is a switch from the menu appearing on the left side, which includes options for search, "New & Popular" and categories.  

My Netflix was introduced as a new feature last summer for Android and iOS devices. It is an all-in-one hub for downloads, shows and movies you've liked and the "My List" section that's equipped with extra tools for sorting and filtering. Beta users who click on the tab in the TV version of the app will have a similar ability to access things in one place, such as watch lists, the Continue Watching row, reminders, trailers you've seen or titles you've marked with a thumbs up.

netflix on tv screen with beta testing features

The My Netflix feature being tested on TVs.

Netflix

The streamer is experimenting with fine-tuning its personalization features as well, with the aim of tailoring a title's details to you while having it all appear in a more centralized, consistent place. What's displayed on the screen will be more customized to your tastes and habits. For example, if a renewed show has an upcoming new season, the release date and time may surface in the show's tile along with the synopsis, cast names or awards. Patrick Flemming, Netflix's senior director of member product, explained to CNET that one viewer's experience may differ from another's, including the artwork you see on the screen for a specific movie or series.

The beta program is expected to be ongoing as users provide feedback about the experience. For more Netflix, check out our coverage on the streamer's newest video games and the joys of its hidden menus.