Viacom's MTV Networks today announced a new management structure in
preparation for a planned public offering of its Internet division.
The company has appointed Judy McGrath president of MTV Group and chairman
of Interactive Music. MTVi's current chief executive, Nicholas Butterworth,
will report to McGrath.
"Teaming Judy with Nicholas Butterworth gives our online music operation a
powerful advantage and will surely accelerate the seamless integration of
our music television and Web businesses," Tom Freston, chief executive of
MTV Networks, said in a statement.
McGrath also will oversee MTV's investment in MTVi once the digital
division goes public.
Meanwhile, Van Toffler, previously general manager of MTV, will assume
McGrath's previous title as president of MTV and MTV2. Bill Roedy,
president of MTV and VH1 international, will be responsible for all of MTV
Networks' overseas operations.
The executive shuffling comes as MTVi prepares to go public. MTVi consists of music
destination SonicNet, MTV.com and VH1.com.
Viacom, MTV's parent company, recently completed its $44 billion acquisition of CBS. Since the
acquisition, CBS's cable operations TNN and CMT: Country Music Television
have merged with MTV Networks under the management of MTV's Freston. Other
cable assets, including Nickelodeon/Nick at Nite, TV Land and The Box, are
also overseen by MTV Networks.
Today's announcement comes after CBS laid off a quarter of its staff in
its online division. Viacom also recently shut down Nickelodeon Online's toy
retailer, Red Rocket, citing difficulties in sustaining its e-commerce