Microsoft's Bing Adds AI Image Creator Powered by Dall-E

It's working with OpenAI, the creator of Dall-E, to encourage "responsible use" of the AI image generator.

Nina Raemont Writer
A recent graduate of the University of Minnesota, Nina started at CNET writing breaking news stories before shifting to covering Security Security and other government benefit programs. In her spare time, she's in her kitchen, trying a new baking recipe.
Nina Raemont
2 min read
Display of Bing's Image Creator

The image creator tool will be integrated with the new Bing, which taps into OpenAI's GPT-4 technology, as well as the Edge browser.


Microsoft on Tuesday launched Bing Image Creator, an artificial intelligence-powered image generator, which the company says will make the search engine "more visual." The image generator incorporates OpenAI's Dall-E, an AI tool that creates images based on text prompts. 

"Now you can generate both written and visual content in one place, from within chat," Microsoft said in a release.

The image creator tool will be integrated with the new Bing, which taps into OpenAI's GPT-4 technology, as well as with Microsoft's Edge browser. The addition will make Edge the "first and only browser with an integrated image generator," Microsoft said. 

Following the arrival of OpenAI's ChatGPT chatbot late last year, companies have sprinted to release their own AI tools and services. On Tuesday, Google began opening access to its AI chatbot, Bard, to people in the US and UK. Adobe has also started beta testing its own generative AI tools, including one that can create images based on a text prompt similar to Dall-E. 

Microsoft is working with OpenAI to ensure "responsible use" of the AI image generator, it said. AI tools have been used to create harmful or misleading photos and videos, also known as deepfakes. On every image the Image Creator produces, there will be a Bing icon to demonstrate that it was created by the AI tool. Additionally, harmful or dangerous prompts will be blocked and users will receive a warning, Microsoft said.

Microsoft also announced that AI-powered visual stories and knowledge cards are now available to all Bing users. 

Editors' note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.