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Microsoft takes dig at 'Gspam'

As part of its continuing "Scroogled" campaign, Microsoft disses Google for an inbox redesign that results in Gmail users seeing unsolicited advertisement messages in the "Promotions" tab.

Microsoft has launched its latest "Scroogled" attack -- this time on what it's calling "Gspam."


"Already reading your Gmail, Google now using your private content to Scroogle you with spam that looks like real emails," according to Microsoft. "Google is now deliberately spamming inboxes with ads that look like real emails."

Microsoft's latest campaign is focused on a Gmail in-box redesign from May that resulted in Gmail users seeing unsolicited advertisement messages in the "Promotions" tab of the new Gmail in-box. (Here's how to disable that Promotions tab, courtesy of the Atlantic Wire.)

I am one of those who finds Microsoft's Scroogled campaign to be a waste of money that would be better spent on continuing to make an even better product. I know some others think the handiwork of Microsoft Executive Vice President of Advertising and Strategy Mark Penn and company to be a good use of time, funds, and energy.

Microsoft also is set to publish results of a public GfK Roper poll showing nine out of 10 consumers "disapprove of the practice of advertisements being made to look like personal emails and believe that their email inbox should be the most private place on the Internet." (Only nine out of 10? Who's that tenth guy or gal -- a Google advertising employee?)

This story originally published as "Microsoft readies a new Scroogled attack on 'Gspam'" on ZDNet.