Meta Verified is now available in the US, CEO Mark Zuckerberg said on his Instagram broadcast channel on Friday. People who sign up can get a verified badge, impersonation protection and direct access to customer support, he said.
Meta Verified costs $15 a month for an iOS or Android subscription and $12 a month for a web subscription. The service launched last month in Australia and New Zealand, and Meta said more countries will be added. US members will get exclusive stickers on Facebook and Instagram Stories and Facebook Reels, and 100 stars a month to show support for their favorite creators. In Australia and New Zealand, Meta Verified also includes increased visibility, but the company is still testing the feature before deciding whether to expand it to more regions.
The product mimics Twitter's verification program, launched last year by CEO Elon Musk, that provides paying users with perks otherwise unavailable on the free social media app.
People interested in Meta Verified can join the waitlist.
Correction, 11:57 a.m.: An earlier version of this story misstated what's included with Meta Verified in the US. Members get exclusive stickers, and 100 stars a month to show support for their favorite creators.