Facebook is adding new tools designed to let creators make more money from their work, CEO Mark Zuckerberg said in a post Wednesday. He also took the opportunity to once again call out the 30% cut Apple takes on transactions, saying it makes life harder for creators.
Facebook is adding a promotional link for creators offering a subscription and letting them keep all the money they earn through this, in addition to launching a bonus program that pays creators for each new subscriber they get. Creators will also gain the ability to download the email addresses of all their new subscribers.
Facebook launched its paid online events product in summer 2020 and invited some people running Facebook pages to use tools designed to create, promote, host and monetize virtual live events. Since then, event hosts have received 100% of revenue from ticket sales through Facebook Pay. Facebook planned to introduce a fee in August but ultimately decided to make creator tools free until 2023.
Facebook has long been critical of the 30% fee Apple charges for in-app purchases on iPhones, and the social network threw its support behind Epic Games, the maker of popular battle royale game Fortnite, in Epic's legal battle against Apple.
Apple didn't immediately respond to a request for comment.