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LinkedIn unveils new profile design, simplified editing tools

The professional networking site says its new incarnation will make it easier for users to edit their profile and connect with others.

LinkedIn promises simplified profile-editing tools and easier ways to connect to other users with its new profile page redesign.

The new, more visual profile layout is meant to simplify the user experience and make it more useful daily, said Deep Nishar, senior vice president of products and user experience at LinkedIn. "We want to ensure that LinkedIn is working for our members -- even when they're not online," he said.

"We want to put the right business intelligence in front of the right member at the right time," LinkedIn CEO Jeff Weiner added.

The company announced the new design, which begins rolling out to users today, at a press conference today at its Mountain View, Calif., headquarters. In addition to the new tools, LinkedIn touted the activity around its previously rolled out products, including mobile which has been the company's fastest growing product in terms of users.

The network has added several changes this year, including a new home page, a redesign of its news page in July, and adding notification alerts in September. Earlier this month, the network added the ability to follow industry leaders. Since its launch, users have received more than 6.2 million followers.

New LinkedIn profile page (Credit: LinkedIn)

LinkedIn says its users have been responding positively to its changes over the years, including its focus on moving traffic to mobile. Nishar threw out some numbers about the company's growth since January 2009:

  • Membership has grown from 32 million to 175 million users.
  • The number of monthly unique visitors has grown from 12 million to 135 million.
  • Use of mobile apps has increased from 10 percent to 23 percent.