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LinkedIn to let all members write posts and win followers

Previously limited to just LinkedIn influencers, the professional social network's publishing platform is expanding to everyone.

Screenshot by Lance Whitney/CNET

Those of you on LinkedIn will soon be able to write posts that could get you noticed and followed by other members.

The networking site initially launched its publishing platform as a way for "influencers" to share their knowledge and advice. Such top influencers as Virgin Group founder Richard Branson, Microsoft co-founder Bill Gates, former GE head Jack Welch, and HP CEO Meg Whitman can use LinkedIn as a forum to promote themselves by writing posts and capturing followers.

But why should they have all the fun? Starting Wednesday, the company is expanding the platform to all members, according to a blog post from LinkedIn Product Management Director Ryan Roslansky.

If you're a LinkedIn user, you'll be able to write and publish your own posts, which become part of your profile. Those posts go out to your current connections. They can also win you your own followers, people who are not part of your network but want to read what you have to say.

As of Wednesday, 25,000 LinkedIn members can now write and publish posts. Roslansky said the company will roll out the option to all members in multiple languages over the next few weeks and months.