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LinkedIn spreads redesign effort to home page

The social-networking site for professionals introduces a "simpler and more modern design," with an aim to make the site showcase more-relevant news and encourage engagement.

Donna Tam Staff Writer / News
Donna Tam covers Amazon and other fun stuff for CNET News. She is a San Francisco native who enjoys feasting, merrymaking, checking her Gmail and reading her Kindle.
Donna Tam

LinkedIn continues to revamp its image with plans to roll out a new home-page design, the site revealed in a blog post today.

The new home page will feature more emphasis on shared news articles and posts, with what looks like enlarged photos and a more prominent display of comments, judging by the image in the blog post.

The post touts a "simpler and more modern design," with "more relevant updates" prominently showcased and a "cleaner, richer update stream."

The changes may make the site look more and more like a grown-up version of Facebook, but the company says its goal is to make the site a tool to get relevant news and information to users based on their industry and connections. The company announced a redesign of its news page last week with promises of more to come.

"This is just the beginning of many more exciting new features we plan to bring to the home page to offer more customization and functionality this year," LinkedIn Product Manager Caroline Gaffney wrote in today's post. "We look forward to making the LinkedIn home page your go-to destination to discover and discuss what matters to you, your industry, and your professional network around the world."