LinkedIn bows to Twitter over tweet traffic direction

Policy changes mean that users will no longer be able to publish tweets to their LinkedIn profiles.

Charles Cooper Former Executive Editor / News
Charles Cooper was an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet.
Charles Cooper
2 min read

LinkedIn users will no longer be able to publish tweets to their profiles on the service.

LinkedIn said that the change follows a decision by Twitter to get stricter about APIs, effectively ending a practice that had existed the last two-and-a-half years. You'll still be able to broadcast LinkedIn updates to Twitter. Just not the other way around. Sweet -- if you're Twitter, that is.

Writing about the new policy, Twitter's Michael Sippey said this was part of a larger effort to ensure that "the core Twitter consumption experience" includes "a consistent set of products and tools."

We're building tools for publishers and investing more and more in our own apps to ensure that you have a great experience everywhere you experience Twitter, no matter what device you're using. You need to be able to see expanded Tweets and other features that make Twitter more engaging and easier to use. These are the features that bring people closer to the things they care about. These are the features that make Twitter Twitter. We're looking forward to working with you to make Twitter even better.

LinkedIn's Ryan Roslansky didn't sound particularly thrilled as he explained the fait accompli this way:

LinkedIn and Twitter have worked together since 2009 to enable the sharing of professional conversations on both platforms. Since this relationship began, some of you chose to sync your LinkedIn and Twitter accounts to share your professional content, knowledge, and expertise.

As Twitter shared earlier today in a blog post from Michael Sippey, they are increasingly focused on "providing the core Twitter consumption experience through a consistent set of products and tools." Consistent with Twitter's evolving platform efforts, Tweets will no longer be displayed on LinkedIn starting later today. We know many of you value Twitter as an additional way to broadcast professional content beyond your LinkedIn connections. Moving forward, you will still be able to share your updates with your Twitter audience by posting them on LinkedIn.