Like a rolling milestone: Pandora hits 250M registered users
The Internet's biggest radio service has growing competition, but its roster of members keeps growing too.
Joan E. Solsman
Joan E. SolsmanFormer Senior Reporter
Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and The Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
ExpertiseStreaming video, film, television and music; virtual, augmented and mixed reality; deep fakes and synthetic media; content moderation and misinformation onlineCredentials
Three Folio Eddie award wins: 2018 science & technology writing (Cartoon bunnies are hacking your brain), 2021 analysis (Deepfakes' election threat isn't what you'd think) and 2022 culture article (Apple's CODA Takes You Into an Inner World of Sign)
The latest milestone indicates its growth, roughly 50 million registered users a year, has held up even as upstart rivals arise and tech giants introduce competitors. Pandora has prided itself in continuing to grow and lead the market by number of listeners, while giants like Apple and Google added new services like iTunes Radio and All Access last year and new smaller startups like Spotify offered up new listening options and marketing machines like Beats Music emerged.
Pandora released news of milestone alongside the lineup of music acts its set up at the South by Southwest festival in Austin. The performances will be streamed live on Pandora.
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