Feed the hungry by deleting a photo from your Instagram? No, really

You've already enjoyed those burgers and fries, so why not send a picture of them to the recycle bin for a good cause?

Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, and generational studies Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper

Feeling a little guilty about those sumptuous gourmet meals (or even juicy burgers) you've been posting to Instagram? You can do a good deed by deleting one or more of them, thanks to a new charity campaign from US-based food company Land o' Lakes.

Enlarge Image

Goodbye, In-N-Out Burger photo. You were deleted for a good cause.

Gael Fashingbauer Cooper/CNET

All you have to do is register at deletetofeed.com. Next, the site will ask you to delete a photo. You can delete more than one photo, and for each picture zapped, the company will donate 11 meals to the FeedingAmerica.org network of food banks.

The site seems to operate on the honor system, so delete a photo of your garden rather than a beloved meal shot if you prefer. But the food-photo idea is solid -- you're removing a meal from a photo album, but many people have no choice in skipping meals on a daily basis. (Also, the site offers you a chance to share the photo you've deleted, so you're going to look silly if it's some rhododendrons.)

The campaign is set to run until mid-October or when Land o' Lakes reaches its goal of 2.75 million meals donated.

It's a good reminder that I probably don't need to make my hometown friends jealous with an Instragram every time I travel to a state with an In-N-Out Burger. Not that this will stop me in the future.