Galaxy Z Flip 4 Preorder Quest 2: Still the Best Student Internet Discounts Best 55-Inch TV Galaxy Z Fold 4 Preorder Nintendo Switch OLED Review Foldable iPhone? 41% Off 43-Inch Amazon Fire TV
Want CNET to notify you of price drops and the latest stories?
No, thank you
Accept

Jupiter to use geo-tracking data

Internet measurement company Jupiter Media Metrix and geo-targeting technology provider Quova plan to announce a deal Monday to build Jupiter?s Web analytics offerings with geographical data on Web surfers. Under the partnership, New York-based Jupiter will fold into its site measurement service Quova?s signature product, GeoPoint--technology that allows Web sites to identify the locale of visitors on the country, state and city level. Web sites can use the technology to track whether a TV and print advertising campaign in a select metropolitan city is effective at driving people to a Web site, for example. "Web sites will know where people are coming from and know where to spend marketing dollars as a result," said Marie Alexander, CEO of Redwood City, Calif.-based Quova. Financial terms and length of the deal were not disclosed.

Internet measurement company Jupiter Media Metrix and geo-targeting technology provider Quova plan to announce a deal Monday to build Jupiter?s Web analytics offerings with geographical data on Web surfers. Under the partnership, New York-based Jupiter will fold into its site measurement service Quova?s signature product, GeoPoint--technology that allows Web sites to identify the locale of visitors on the country, state and city level.

Web sites can use the technology to track whether a TV and print advertising campaign in a select metropolitan city is effective at driving people to a Web site, for example. "Web sites will know where people are coming from and know where to spend marketing dollars as a result," said Marie Alexander, CEO of Redwood City, Calif.-based Quova. Financial terms and length of the deal were not disclosed.