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James Franco takes the role of Galaxy Note 10.1 spokesman

Cast as a man of many talents, the actor works to persuade potential customers that Samsung's new device also comes with varied features and capabilities.

James Franco is a commercial for Samsung's Galaxy Note 10.1.
Screenshot by Dara Kerr/CNET

It seems to make sense that actor, director, short story writer, and Ph.D. candidate for Yale's English program James Franco would be the new spokesman for Samsung's Galaxy Note 10.1. The company is aiming to show that while Franco is a man of many talents, the device can also accomplish many tasks at once.

In a new TV ad for the device, which Franco claims to have directed himself, the actor is seen walking around his house using his Note to look up information with the touch pad, write down messages with the S pen stylus, and check out other features of the device. All the while, he touts his many skills.

The Galaxy Note 10.1 was launched earlier this month as a potential competitor to Apple's iPad. The device comes with a 10.1-inch screen, 1.4GHz quad-core processor and Android 4.0 (Ice Cream Sandwich). The device also comes with Samsung's S Pen stylus, allowing users to "write" all over the screen.

For now, only a Wi-Fi model is available, but a Wi-Fi and LTE option are expected to be launching later this year.

Apple has also rolled out celebrity spokespeople in its Siri ads this past summer. Actors including Samuel L. Jackson, Zooey Deschanel, and John Malkovich, along with director Martin Scorsese, are shown using the iPhone voice chat feature to ask questions, schedule appointments, and check local traffic.

Here's Samsung's ad for the Galaxy Note 10.1 starring Franco: