Despite recent legal troubles, iVillage nearly doubled its
pricing range today under heavy demand for its pending initial public
In a highly aggressive move, iVillage, a women's network, increased
its range to 22 to 24 per share, according to a Securities and Exchange Commission filing.
That would raise up to $87.6 million in capital for the company. Its
initial pricing range was 12 to 14 per share, which only would have raised
up to $51.1 million.
iVillage is expected to set its final price as early as tomorrow night and
would start trading Thursday. The stock will trade under the ticker "IVIL."
The company's former chief financial officer, Joanne O'Rourke Hindman, made accusations about the
company's accounting practices in an affidavit filed recently. Her
allegations were part of a lawsuit in which a former employee, Todd Kenner,
alleges he is owed stock options.
"It's a rare phenomenon," said Richard Peterson, an analyst with Securities Data, adding that the move
reflects an extremely high demand for the issue.
In the past five years, only eight technology IPOs have amended their pricing range by a greater degree, Peterson said.
iVillage increased its range by 71.4 percent.
Verio last year amended the low end of its pricing range to 22 from 16 per share--a 37.5 percent increase. That marked the largest percentage increase for an Internet IPO last year.
Verio eventually set its offering price at 23 and gained 18 percent on the
first day of trading. The stock closed yesterday at 49.3125.
The few companies that increased their pricing range beyond the level of
iVillage gained an average of 32 percent on their first day of trading,