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Google's Nexus 7 is inching its way into Web-traffic stats

Though still tiny as compared to traffic from the iPad, Nexus 7 traffic is up 135 percent from July.

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Casey Newton Former Senior Writer
Casey Newton writes about Google for CNET, which he joined in 2012 after covering technology for the San Francisco Chronicle. He is really quite tall.
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The Nexus 7 flanked by its chief competitors, the Amazon Kindle Fire and Barnes & Noble Nook Tablet.
The Nexus 7, center, is starting to register as a source of web traffic -- but Android tablets still trail the iPad. Sarah Tew/CNET

In the first three months since it was introduced, Google's Nexus 7 tablet has begun making a dent in web traffic, according to new data.

Compared to the iPad, which accounted for 91 percent of all tablet traffic in the latest Chitika tablet market share report, the Nexus 7 is just a blip. But Google has to start somewhere, and so it may be heartened to see that the tablet's share of traffic jumped 135 percent from July.

Of course, it was basically starting from zero, and still represents only 0.33 percent of Web traffic. The heaviest hitter among Android tablets -- which, again, is not all that heavy -- is Samsung, whose Galaxy Tab pulls in about 2.5 percent of tablet web traffic. Chitika reports that combined traffic from Samsung's 7- and 10-inch tablets is double that of any other Android tablet.

Still, it's remarkable the degree to which the iPad accounts for tablet web traffic. "In order to make the graph readable, we had to measure other tablets on a 'per 100 iPad impressions' scale," a spokesman told us. Two and a half years after the iPad's debut, Web surfing on Android tablets still barely registers.

First Look
Watch this: Nexus 7 aims its sights at Kindle Fire