Google to display domestic violence hotline on related searches
When people in the US search Google for information related to domestic violence, they'll now see a box displaying ways to contact a help line.
Antonio Ruiz CamachoFormer principal writer
Antonio Ruiz-Camacho was a principal writer covering personal finance. Prior to this, he was with Bankrate Credit Cards and CreditCards.com, where he led the editorial team for nearly five years. His writing has appeared in The New York Times, Texas Monthly, Texas Highways, Salon and elsewhere. Also a fiction writer, he earned his MFA from the University of Texas at Austin's New Writers Project and is the author of the award-winning short story collection "Barefoot Dogs."
Survivors of intimate partner violence searching for help may now have easier access to the National Domestic Violence Hotline thanks to a new feature launched by
Starting Tuesday, when people in the US search Google for information related to domestic violence, "they will see a box at the top of the search results displaying the contact information for the (National Domestic Violence) Hotline – with direct access to our phone and chat services," Crystal Justice, chief external affairs officer for the hotline, wrote in a Google blog post . "This will help survivors, especially those in crisis, get the information and connection to the 24/7 support they need quickly and with less scrolling."
According to data provided by the hotline, domestic violence affects more than 12 million people in the US every year. The National Domestic Violence Hotline is the only national 24-hour domestic violence hotline providing compassionate support, life-saving resources and personalized safety planning via phone, online chat and text, according to the post.
The hotline's mission is "to answer the call to support and shift power back to those affected by relationship abuse — 24 hours a day, 7 days a week," according to the post. Questions and advice that the hotline's advocates can help survivors with include managing search and browsing history; using computers found at the local library, internet cafe or shelter; and setting up an alternate email account that a partner doesn't know about.
This isn't the first time Google has partnered with a national association to help other at-risk communities get quick access to help and resources. "Help is available. Speak with someone today," reads, for example, a similar box displaying the National Suicide Prevention Lifeline contact information at the top of Google search results when users search for related information.
Google said it also surfaces resources for other crisis situations, including sexual assault and drug addiction, in search results.