Google sets Internet record with 25 percent of U.S. traffic

In an average day, more than 60 percent of all Web-enabled devices exchange traffic with the tech giant's servers. That means Google is now bigger than Facebook, Netflix, and Twitter combined.

Dara Kerr Former senior reporter
Dara Kerr was a senior reporter for CNET covering the on-demand economy and tech culture. She grew up in Colorado, went to school in New York City and can never remember how to pronounce gif.
Dara Kerr

It's no surprise that Google is leaps and bounds ahead of other companies when it comes to search, but Google is even running the game when it comes to Internet traffic.

According to Internet monitoring firm Deepfield, the Web giant has set a new Internet record by running nearly 25 percent of North America's consumer Web traffic through its servers.

"Based on measurements of end device and user audience share, Google is now bigger than Facebook, Netflix and Twitter combined," Deepfield's Craig Labovitz wrote in a blog post. "An amazing 60 percent of all Internet end devices/users exchange traffic with Google servers during the course of an average day. This analysis includes computers and mobile device as well as hundreds of varieties game consoles, home media appliances, and other embedded devices."

Besides Google's search engine and its high-speed Internet infrastructure projects like Google Fiber, the company is also getting huge amounts of traffic through its analytics, hosting, and advertising platforms, according to Labovitz. Another source of traffic for the company are its Google Global Cache servers, which are used by the majority of U.S. Internet providers and also in more than 100 other countries.

Deepfield's last study on Google's Internet traffic was in 2010, which showed that the company was representing just 6 percent of Internet traffic.