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Google Play launches app store gift cards

Google's new gift cards for the Android app store to officially hit the shelves at RadioShack, Target and GameStop.

Screenshot by Donna Tam/CNET

After rumors surfaced earlier this month, Google has officially revealed its new Google Play gift cards.

The cards bear denominations of $10, $25 and $50, and will be sold at RadioShack, Target and GameStop. Their actual release date will vary for each retail chain, according to Google.

The cards, similar to the iTunes gift cards Apple has been selling for years, can be used toward a purchase at Google's former Android app market, now dubbed, well, Google Play.

The cards can be used to buy all the bells and whistles for games -- like extra levels, add-on packs and virtual currency -- as well as movies, shows and electronic books. They cannot be used for Android app subscriptions, magazine subscriptions, or hardware or accessories.