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Google Nexus 7 $25 store credit ends September 30

The offer for $25 worth of apps, books, music, and other items in Google Play is coming to an end this month.

Screenshot by Lance Whitney/CNET

Consumers eyeing Google's Nexus 7 tablet have until the end of the month to grab a special $25 credit good for anything in the Google Play store.

To lure in new Nexus 7 buyers, Google launched the offer at the same time the tablet debuted in June. But the company tweeted yesterday that the deal will end on September 30.

The announcement isn't a big surprise, as Google has long said the offer had a definitive sell-by date. It gave Nexus 7 owners $25 to spend on music, books, magazines, videos, and apps in the Google Play store. I bought a Nexus 7 tablet in June, and the credit certainly sweetened the deal, prompting me to pick up several books and a few apps to get started.

The 8GB Nexus 7 sells for $199, while the 16GB version sells for $249.

The Nexus 7 has garnered generally positive reviews, including a 4-star rating from CNET. But it's not the only player in the 7 inch tablet arena.

Amazon recently released an HD version of its Kindle Fire that has been picking up some positive buzz. And rumors say Apple will launch its iPad mini next month, a device that would certainly give other 7 inch tablets some heated competition.