Google's streaming music service has arrived in the UK, undercutting rival Spotify by £2 -- at least for now.
The daftly-named 'All Access' will cost £8 per month if you sign up by 15 September, otherwise it'll cost you a penny shy of £10. There's a 30-day free trial too, which should save you a few extra quid.
Like Spotify, Google Music All Access streams music to your phone or tablet, letting you browse through the search giant's immense catalogue of tunes.
Like Spotify's £10 per-month Premium service, there are no limits on how many times you can listen to a song, and it gives you a radio option that'll skip through similar tunes, leading you through a musical wonderland.
While Spotify obviously isn't as big as Google, the green-hued Swedish company is synonymous with music streaming -- so it'll be interesting to see how the Big G fares in the battle for musical might.
All Access has been out in the US for several months now, and my stateside colleagues have already wrapped up a Google vs Spotify streaming-music comparison, soif you'd like to learn more.
Other services to compete with Spotify and Google include Last.fm and Apple's iTunes Radio -- though those options only cycle through similar tracks, and don't let you hunt down and stream specific songs or albums.
Are you a fan of music streaming services, or do you prefer to own a copy of your music? If so, do you prefer digital or physical copies of your tunes? Let me know your preferences in the comments, or on our Facebook wall.