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Google launches .day domains to bring attention to special days

Google says you can use the new domain names to bring attention to your cause.

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Corinne Reichert Senior Writer
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently oversees the CNET breaking news desk for the West Coast. Corinne covers everything from phones, social media and security to movies, politics, 5G and pop culture. In her spare time, she watches soccer games, F1 races and Disney movies.
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Google day domains
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Google has launched its new .day domain name system, allowing companies, charities, organizations and individuals to use the domain names to bring special attention to certain days and causes.

The .day domain names are already being used by religious and cultural organizations, for example, to spread knowledge about how and why holidays like Ramadan, Diwali and Easter are celebrated across the world. Days like Holocaust Remembrance Day by World Jewish Congress and Braille Day by National Federation of the Blind are also included.

Google pointed to nonprofits raising awareness, too, including Trans Visibility Day by the Human Rights Campaign, Native Nonprofit Day by the Native Ways Federation, Equal Pay Day by the National Women's Law Center, Accessibility Day by the GAAD Foundation, MLK Day by the NAACP, Wildlife Day by the World Wildlife Fund, Red Nose Day by Comic Relief, Veterans Day by Team Rubicon and Sesame Street Day by Sesame Street.

You can even "donate" your birthday on birth.day to charity Save the Children.

Companies are also purchasing .day domain names, like Nutella.day for Ferrero, Wedding.day for bridal company The Knot and Valentines.day by floral delivery service FTD. Celebrities and influencers are following suit, including Felicia.day.