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Google pizza delivery drones? Sounds like a plan

Imagine a world in which comfort food flies through the air. Google would love to make it happen with an effort reportedly called Wing Marketplace.

Google, drone me some munchies!

In Google's version of the future, a drone could deliver your pizza.

The search giant's parent company, Alphabet, is considering the launch of a drone delivery endeavor, called Wing Marketplace, for shuttling food through the air to consumers, according to a report Wednesday by The Wall Street Journal.

The company has met with Domino's Pizza and grocer Whole Foods as possible partners, the report said, citing former Google employees. Each delivery would cost customers a $6 fee.

Google did not immediately respond to a request for comment.

Silicon Valley giant is keen on experimenting with small unmanned aircraft to tend to consumer needs. Amazon, for instance, is also testing drones for delivering packages, while Google and Facebook have tried out drones for beaming internet connectivity to remote regions.

Wing Marketplace is part of an initiative called Project Wing, by Alphabet's moonshot division, called X. The company began talking up its drone ambitions in 2014, initially deciding to focus on delivering resources in disaster relief efforts. Since then, Google has altered its vision. In September, Project Wing began testing drone deliveries of Chipotle burritos to college kids and staff around Virginia Tech.

Project Wing has had its share of problems. Challenges lie in making sure the drones don't crash and in figuring out the logistics of how to actually make the delivery. For instance, does the drone land, or should the drone lower the item to the ground on a cable?

The drone delivery project seems to be getting support straight from the top. According to the Journal, Google co-founder Sergey Brin moved his desk into the Project Wing offices earlier this year to spur the initiative along.