Services & Software

Google buys cloud-based special-effects startup Zync

The search giant is bolstering its cloud service offerings by adding a company whose technology was used on films like "Star Trek: Into Darkness" and "Looper."

Justin Sullivan, Getty Images

Google on Tuesday announced that it is buying Zync, a company that specializes in cloud infrastructure for special effects. Terms of the deal were not disclosed.

Founded in 2011, the Boston-based company develops technology that was used on several high-profile films, including "Star Trek: Into Darkness," "Looper" and "American Hustle." Specifically, Zync's cloud-based software give clients more flexibility when generating 2D and 3D effects, and offers storage and data transfer services. The company will be joining the Google Cloud Platform.

One thing that Google touts is the affordability of the platform, with a pricing option that lets clients use per-minute billing, instead of charging by the hour, wrote Google project manager Belwadi Srikanth, in a blog post.

On its website, Zync said it can pair its "user-friendly package" with Google Cloud Platform's "scale and reliability."

Reached for additional comment, Google only pointed to Srikanth's blog post and Zync's message on its website.

The move bolsters Google's cloud offerings, in a business where it competes with other giants like Amazon. In fact, Zync has been a customer of Amazon's cloud-hosting service Elastic Compute Cloud.

The Zync acquisition is a small example, but the rivalry between Google and Amazon has been heating up. Google has stepped up its focus on e-commerce, while Amazon is said to be building out an ad network platform, which has long been Google's bread and butter. On Monday, Amazon announced the nearly $1 billion acquisition of game-streaming service Twitch, after Google had reportedly been in late-stage talks to snap up the company.