Forget AdSense on YouTube, give me explosions

Want a memorable marketing campaign? Make something cool. Nintendo has done that with a special YouTube video that will put a smile on your face as it implodes.

Josh Lowensohn Former Senior Writer
Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.
Josh Lowensohn

In light of Tuesday's announcement of the click-to-buy option heading to YouTube videos, it's worth mentioning Nintendo and YouTube's two-week old special promotional page for the Wii game Wario Land: Shake It. What makes it so special? It dynamically deteriorates based on what's happening in the video.

Coins explode out of the top of the player and trickle down the page, while various elements get knocked down with each headbutt, explosion, and power up. There's no way to regenerate items as they fall off without refreshing your page, although you can pick up each piece and throw it around, which is almost as much fun as watching it fall apart. Some things like the share and favorite buttons remain clickable too.

Useful if you were trying to read the video information while it flies off the screen? No. Mind-bogglingly cool and memorable? Definitely.

As the video plays bits and pieces of the page fall apart, including the video itself. CNET Networks