Facebook Gives Up on Its College-Focused App

The Campus app will shut down on March 10.

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Facebook's college student-focused section is shutting down. 

James Martin/CNET

Facebook tried to return to its roots with the 2020 launch of Campus, a niche designed for college students. But the pilot for this private section of the social network wasn't a success and will shut down March 10, the company confirmed to CNET.

All Campus profiles, groups, posts, events and other content will be permanently deleted and people who want to download their Campus data must do so before March 10, the company said.

"We've notified students in the test schools that Campus will no longer be available, and have suggested relevant college Facebook groups for them to join," a Facebook spokesperson said in a statement.

Facebook, which rebranded as Meta last year, was originally created for college students. CEO and co-founder Mark Zuckerberg started the social network in his dorm room at Harvard University in 2004. Although Facebook began as an online social mecca for college students, the site has a hard time attracting a younger audience anymore at least in part because it's where their parents and grandparents hang out.