Facebook to show fewer text posts from Pages

The social network determined that this type of update is undesirable in News Feed.

Jennifer Van Grove Former Senior Writer / News
Jennifer Van Grove covered the social beat for CNET. She loves Boo the dog, CrossFit, and eating vegan. Her jokes are often in poor taste, but her articles are not.
Jennifer Van Grove
Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg James Martin/CNET

Facebook said Tuesday that it is once again fudging with the formula behind News Feed. This time around, the social network warned Page owners that it would show their text-only status updates to a smaller number of their followers.

"Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types," News Feed Ranking Product Manager Chris Turitzin wrote in an announcement on the change.

The company said that the News Feed alteration is meant to match members' actions and preferences. People respond differently to updates from Pages than they do updates from friends, Facebook said. A person is apparently more likely to write more status updates when they see more text updates from friends, but the same doesn't hold true for text updates from Pages.

The change is bound to be a controversial one with Page administrators, many of whom already feel slighted by the social network's algorithm for picking and choosing who gets to see their updates and when.

The latest News Feed adjustment follows a number of other so-called improvements. Most recently, Facebook adjusted the ranking formula to deliver more news and fewer memes.