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Facebook Q4 by the numbers: 1.23B members and $1.25B in mobile sales

The social network surprises again with just how much money it can make from its mobile ad initiatives.

Jennifer Van Grove Former Senior Writer / News
Jennifer Van Grove covered the social beat for CNET. She loves Boo the dog, CrossFit, and eating vegan. Her jokes are often in poor taste, but her articles are not.
Jennifer Van Grove
Facebook CEO Mark Zuckerberg James Martin/CNET

Facebook's fourth-quarter earnings, published Wednesday, beat analysts' estimates on all fronts. The company came in with a fourth-quarter report card of $2.59 billion in revenue and adjusted earnings per share of 31 cents.

As expected, mobile played an increasingly important role in Facebook's business, with 53 percent of advertising revenue, or $1.25 billion, coming from the company's mobile products.

Here are some highlights from the report:

  • 1.23 billion monthly active users (MAUs) as of December 31, 2013. MAUs are up 16 percent year-over-year.
  • 757 million daily active users (DAUs), up 22 percent from the same quarter last year.
  • 945 million mobile MAUs, a 39 percent increase over Q4 2012.
  • 556 million mobile DAUs, up 49 percent year-over-year.
  • Facebook's Groups product has 500 million MAUs.
  • Revenue of $2.59 billion in the fourth quarter, an increase of 63 percent over the fourth quarter of 2012. Revenue for the full year 2013 came in at $7.87 billion.
  • Fourth-quarter revenue from advertising was $2.34 billion, a 76 percent increase from the same quarter last year.
  • Payments revenue was $241 million in the fourth quarter.
  • 53 percent of advertising revenue, or $1.25 billion, in the quarter came from mobile.
  • Facebook reported an adjusted 31 cents per share for the quarter.
  • On an average day in December, Facebook saw more than 6 billion likes.

Update, 2:12 p.m. PT: Adds more details from the earnings call.