Facebook looking to partner with Samsung?

CEO Mark Zuckerberg has met with Samsung's president to reportedly discuss a partnership that would boost the social network's advertising sales on mobile phones.

Dara Kerr Former senior reporter
Dara Kerr was a senior reporter for CNET covering the on-demand economy and tech culture. She grew up in Colorado, went to school in New York City and can never remember how to pronounce gif.
Dara Kerr
Facebook CEO Mark Zuckerberg. James Martin/CNET

During Facebook CEO Mark Zuckerberg's whirlwind Asia tour, he stopped by the offices of Samsung this week for a quick meeting with the company's president, Shin Jong Kyun.

After the meeting, Shin stopped to talk to reporters and said that the two discussed potential partnerships, according to Bloomberg. The partnerships would reportedly center on advancing mobile-advertising sales.

Facebook has been long pushing to boost advertising on mobile. In April, the social network debuted Facebook Home, which is a family of mobile apps and a social-networking-focused skin that runs over Android in smartphones like HTC's One and Samsung's Galaxy S4.

With the Internet continuing to become more mobile each day, it would make sense that Facebook would want to further a partnership with Samsung. The mobile-phone maker is the largest smartphone manufacturer in the world.

A Facebook spokesperson told CNET that Zuckerberg did indeed meet with executives at Samsung but that the social network is not providing details of what was discussed.

Besides meeting with Shin, Zuckerberg also met with the president of South Korea, Park Geun Hye, according to Facebook's spokesperson. The main focus of that discussion Tuesday was on President Park's "Creative Economy" vision, which is an initiative to promote new businesses, industries, and jobs via technology and culture.