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Facebook launches new tools for mobile, including Open Graph

Social-networking giant also reveals that it has more than 680 million mobile users, and more than 81 percent of top grossing iOS apps and 70 percent of top grossing Android apps integrate with Facebook.

Facebook CEO Mark Zuckerberg speaks at the recent Home launch.
James Martin/CNET

Facebook on Thursday announced three new products, including Open Graph for mobile, to boost its presence in the fast-growing smartphone and tablet markets.

The company said in a blog post and at its mobile developer conference in New York that along with making it easier to implement Open Graph on mobile, Facebook also is improving Facebook Login and is releasing a new SDK 3.5 for iOS.

In addition, Facebook also announced a new partner program to help developers integrate Facebook on a variety of mobile platforms. Some early partners include C# SDK for Windows 8 by Microsoft, Corona SDK by Corona Labs, and Kinvey.

"With the new tools we're unveiling today, we're excited to see even more high-quality mobile apps integrate with Facebook to engage with our 680+ million mobile users," Douglas Purdy of Facebook said in a blog post. He added that more than 81 percent of top 100 grossing iOS apps and 70 percent of top grossing Android apps integrate with Facebook.

Facebook has been touting its new "mobile first" strategy for some time, with all engineers tasked on first figuring out how a product works for smartphones and tablets and then moving to the Web version. That led to the creation of Facebook's Home app, as well as other features.

Facebook introduced a new version of Open Graph in 2011 at its f8 conference, seeking to give users "frictionless experiences." It provides developers the ability to deeply integrate their apps into the core Facebook interface. Open Graph stories appear in the news feed and ticker of friends and on the person's timeline.

Now, it will be easier for developers to integrate Open Graph into their mobile apps. To help with that, Facebook rolled out the "object browser," a simple interface that helps developers easily interact with the object data they publish. Facebook also introduced native share dialog to allow users to share from their native mobile apps without needing to log in to Facebook first.

Facebook also rolled out faster mobile log-in dialogs that have been redesigned to give people greater clarity and control of their app permissions.