Facebook is testing pop-up posts

The social network is making some of your friends' posts look like chat windows in your desktop browser.

Richard Nieva Former senior reporter
Richard Nieva was a senior reporter for CNET News, focusing on Google and Yahoo. He previously worked for PandoDaily and Fortune Magazine, and his writing has appeared in The New York Times, on CNNMoney.com and on CJR.org.
Ian Sherr Former Editor at Large / News
Ian Sherr (he/him/his) grew up in the San Francisco Bay Area, so he's always had a connection to the tech world. At CNET, he wrote about Apple, Microsoft, VR, video games and internet troubles. Aside from writing, he tinkers with tech at home, is a longtime fencer -- the kind with swords -- and began woodworking during the pandemic.
Richard Nieva
Ian Sherr
2 min read

Facebook is testing pop-up posts, similar to how chat windows look on your browser.

Screenshot by Ian Sherr/CNET

Facebook likes chat windows so much, it's trying them out on your friends' posts too.

The social network is testing out a feature on its desktop site that pushes certain posts to the bottom edge of your web browser, similar to what it does when you get an instant message from a Facebook friend. Gmail does the same thing with instant messages and its email composer.

The pop-out Facebook posts have a text field that lets you comment. There's also an option to either see the full post or hide it.

"We've heard from people that they would like an easier way to participate in conversations on a post while they are still in News Feed so we are testing a new option that opens up a window when someone comments on your post, replies to your comment or tags you in a comment," a Facebook spokeswoman said. "You can always hide the conversation or turn off notifications from within the dropdown menu of the post."

It's not clear how many users are part of the test, though the spokeswoman said it's a "small test." But Facebook often tests out new features with a small percentage of its 1.86 billion users, before releasing them widely to everyone.

It's also unclear how long the social network has been testing it, or what criteria prompts Facebook to give a post that kind of treatment.

For Facebook, the more eyeballs on a post, the more the social network can woo advertisers. So, anytime Facebook can get you to spend more time reading, liking or scrolling around, it's a win for the social network.

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