X

Everything to Know About Peacock's Price Increase

New subscribers will see the changes today.

Kourtnee Jackson Senior Editor
Kourtnee covers TV streaming services and home entertainment news and reviews at CNET. She previously worked as an entertainment reporter at Showbiz Cheat Sheet where she wrote about film, television, music, celebrities, and streaming platforms.
Expertise Cord-cutting | TV and music streaming services | Netflix | Disney Plus | Max | Anime | Interviews | Entertainment Credentials
  • Though Kourtnee hasn't won any journalism awards yet, she's been a Netflix streaming subscriber since 2012 and knows the magic of its hidden codes.
See full bio
Kourtnee Jackson
2 min read
peacock logo on a phone

Peacock last raised its subscription prices back in July 2023.

 CNET

Peacock's new streaming prices begin rolling out today. The NBCUniversal brand first announced the increase in May for its monthly and annual plans, saying the changes would go into effect this summer. The news arrived after parent company Comcast said that the streaming platform added 3 million new paid subscribers in the first quarter of 2024. 

As of July 18, new customers will pay more for subscriptions: $8 per month for Peacock Premium and $14 a month for Peacock Premium Plus -- both are $2 increases. Annual plans will see a significant bump from $60 per year to $80 for Premium, while Premium Plus will go up from $120 to $140 a year. The price hike will be implemented for existing subscribers starting on Aug. 17.  

Read more: How to Watch the Olympics: When the 2024 Games Start and the Best Olympic Streaming Service

The move aligns with the 2024 Summer Olympics broadcasting live on the platform from Paris. The games kick off on July 26 and run through Aug. 11. To enhance the viewing experience, the streamer is offering features such as watch parties with host Alex Cooper, an interactive tool called Peacock Live Actions and multiview, which allows for four simultaneous views. Additionally, the streamer will air the NFL's Eagles vs. Packers overseas game live from São Paulo. 

While most major streaming services raised prices in 2023, Peacock was the first to do it this year among mainstream platforms. Other platforms such as Max and Paramount Plus have since followed suit with their own price hikes. Last July, Peacock upped the prices on all of its plans. Monthly rates for Peacock Premium went from $5 to $6, and Peacock Premium Plus saw a $2 increase, jumping from $10 to $12. For annual subscriptions, the basic premium plan went up by $10 a year to $60, with the more expensive subscription increasing from $100 to $120. 

There's still a free, ad-supported tier, but new accounts are not eligible; existing subscribers can downgrade their plans, however. If you have Xfinity internet or Instacart Plus, you may qualify for free Peacock Premium. 

Keep up with the latest on streaming by checking out our coverage on Disney Plus' password-sharing crackdown and news on ESPN's streaming launch.