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Event: Top 10 Start-up Mistakes, October 16, 2008

Come listen to me blather on about mistakes start-ups make. Trust that I am an expert.

I'm participating on a panel this Thursday, October 16 as part of Orrick's Total Access seminar series in San Francisco. We'll be discussing something I have deep expertise in-- The Top 10 Start-up Mistakes.

* Things take longer than you expect --> Preserve runway
* The "terms" on a term sheet are vital --> Read beyond "the valuation"
* Tech gets you in the game, but teams win --> Recruiting is Job #1
* You must measure something to control it --> Establish a small number of key metrics and track aggressively

Moderator: Larry Low, Partner, Orrick
Panelists include:
Richard Moran, Partner, Venrock
Gilman Louie, Partner, Alsop Louie Partners
George Northup, President & CEO, AuctionDrop
Dave Rosenberg, Co-Founder & Former CEO, MuleSource

Registration is here and space is limited.