EMC Atmos storage supports internal Cloud deployments

EMC is the first big vendor to offer a Cloud storage solution. Storage is a market ripe for disruption.

Dave Rosenberg Co-founder, MuleSource
Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.
Dave Rosenberg
2 min read

Today's Atmos Cloud storage announcement from EMC is more interesting then it appears on the surface. It seems that EMC has taken the Amazon AWS playbook and implemented a similar approach to distributed storage.

Besides proving my earlier statements suggesting that internal Clouds will become reality, it also shows that the AWS model of using APIs is the right way to go.

So, just what is the new Atmos software?

EMC Atmos combines massive storage capacity and scalability with policy-based information management software to automatically distribute information to anywhere, at anytime. Other features include:

* Powerful object metadata and policy-based information management capabilities combine to intelligently drive information placement and information services.
* Advanced information management services including replication, versioning, compression, de-duplication and disk drive spin-down.
* Web service APIs including REST and SOAP, as well as file-based access provide convenient integration to virtually any application.

The management features sound a lot like what vendors have built on top of AWS.

* Advanced features such as auto-managing and auto-healing capabilities, unified namespace and browser-based administrator tools for increased efficiency at global scale. Combined, these features greatly reduce administration time and can be easily managed from any location.
* Multi-tenant support enabling multiple applications to be served from the same infrastructure. Each application is securely partitioned and data is neither co-mingled nor accessible by other tenants. This feature is ideal for large enterprises providing cloud services for multiple customers or departments within large enterprises.

It's pretty surprising that EMC is the first big vendor to stake a claim in this space. I would have expected Sun to announce something similar already.