Disney.com revamp coming, and not a moment too soon

CEO Robert Iger announces new features, including a video player, in his keynote speech at CES 2007

Rafe Needleman Former Editor at Large
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Rafe Needleman

Disney CEO Robert Iger took the stage at CES 2007 today for a keynote speech. His big pitch: There's a new Disney.com Web site on the way, with a video player front and center. That's a fitting move for the big media company, since it was one of the first to sell full-length content over the Internet, via iTunes.

Also to come: The site will try to divine what you want based on your age and gender. No more Little Mermaid pitches for you, Mr. Lost fan.

Disney is also trying to build a social network and video sharing site, of a sort. Think "walled garden" of content, but with really high walls and razor wire on top: You'll only be able to post Disney-approved videos on your pages. Where's the fun in that?

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