Dendy Direct is closing shop.
After launching in 2014, the video-on-demand service, which lets you rent and buy the latest films and TV shows, will be pulled on May 14.
"Since launching the on-demand service 4 years ago, there have been several disruptors to the Australian VOD landscape," Dendy's press release read. This is of course a reference to the success of Netflix, and also to popular Australian service Stan.
Dendythrough a partnership with Foxtel, which would see nearly simultaneous releases of "niche feature and documentary films" in Dendy cinemas and Dendy Direct.
Dendy Direct joins other services like, and that didn't manage to survive in the Netflix era.