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Dell earns $6.5 million, thanks to Twitter

Microblog might be a place to talk about the simple things in life, but it can also be an effective tool for promoting products. DellOutlet has almost 1.5 million followers.

Those who say that Twitter is nothing more than a place where people share inconsequential experiences in their lives might want to listen up. Dell told Bloomberg on Tuesday that it has earned an estimated $6.5 million in sales of PCs, accessories, and software, thanks to promotions on Twitter.

Dell's vice president for the company's online unit, Manish Mehta, told Bloomberg that over the past three months alone, the number of people who have started following Dell's tweets has risen 23 percent. The company's DellOutlet account, which is home to most of the vendor's sales announcements, currently has almost 1.5 million followers. But unlike some companies, Dell has made Twitter an integral part of its operation. Bloomberg reported that "more than 100 employees send out the tweets" to customers.

"It's a very vibrant channel for us and it's growing aggressively," Mehta told Bloomberg, referring to Twitter. "It's not just our reach and growth that has progressed, it's that it's happening globally."

Mehta told Bloomberg that its Twitter accounts are followed by people in 12 countries. Brazil users alone spent $800,000 in the past eight months, he said.