CoTweet - yet another way Twitter could make money

A new application lets multiple people use one Twitter account and use the popular social media application to build a brand.

Dave Rosenberg Co-founder, MuleSource
Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.
Dave Rosenberg

Currently in private beta, CoTweet is designed for companies and teams that need control over their use of Twitter as a brand. One of the big challenges of using Twitter as a team is that you are forced to share one login and you can't track who posted what Tweet.

This is a great idea and one that I am sure many companies would be willing to pay for the service, likely moreso if it had come from Twitter itself, instead of a third-party.

Trying to figure out Twitter's business model is a common parlor game here in the valley. It seems like everyone but Twitter themselves have figured out ways to (theoretically) monetize the service.

Check out the demo video:

You can follow me on Twitter @daveofdoom.