Comcast Xfinity TV customers will be able to sync their accounts with Movies Anywhere, the company said Thursday.
Movies Anywhere allows film buffs to watch movies in one spot, irrespective of where they were bought. CNET's Iyaz Akhtar described the service as a "digital bridge" between online video vendors. So if a customer has bought a title through another Movies Anywhere vendor or the Xfinity Digital Store, they'll be able to access it through Xfinity X1, the Xfinity Stream app and other Xfinity TV platforms.
"By joining Movies Anywhere, Xfinity TV customers can now easily link their accounts across participating digital retailers and watch their consolidated digital library on X1, or anywhere in the country via the Xfinity Stream app and portal," Daniel Spinosa, vice president of entertainment services for Comcast Cable, said in a statement.
Movies Anywhere already works with iTunes, Amazon, Google Play and other services. It also works with film companies, such as Disney, Sony, and Fox.
Movies Anywhere is currently offering a trio of movies for free -- The Martian, Happy Feet, and The Fate of the Furious -- to anyone who syncs the service and another digital retailer for the first time.